http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/12/11/nflag111.xml

The Norwegian designer, who wishes to remain anonymous, said he intended the flag to represent the union of England, Wales, Scotland and Northern Ireland in a modern, cool light.

The dragon itself was inspired by a Japanese anime television series.

“It represents shouting “UNION!” and joining together; kicking reason to the curb and doing the impossible; fighting the power, and piercing the heavens,” he said

Here at Studio ADTRW we only read Private Eye, so it’s a good thing the Internet tells us this stuff.